Meet me in Chicago - The System
April 14, 2008Did I mention that I’ve been asked to present at The System in Chicago this year? I met Ken McCarthy (creator of this legendary event) at last year’s System, and we’ve had many discussions about local internet marketing and lead generation. So I was delighted when Ken called me in January and invited me to speak at this year’s event.
The dates are May 30 - June 1, in Chicago at The Westin, near O’Hare. The subject is lead generation, and I’ll discuss how I built a 6 figure income in spite of knowing nothing about the business and making tons of mistakes. I’ll talk about local a little bit, but focus mainly on finding the perfect niche, generating leads for that niche, and monetizing them.
So meet me in Chicago, it should be fun!
Categories: Internet Marketing
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Spring Fever
April 8, 2008I can’t believe it’s been so long since I wrote anything. What a crazy few months it has been! First of all, some idiot drunk driver crashed her car into the front of our house, right into my office, and my life has been in chaos ever since. Insurance adjusters. Contractor estimates. Waiting for the paperwork to wind its way through the insurance system until finally a check came out the other end. Ever notice how quick insurance companies are to collect premiums but how SLOW they are when it comes to paying a claim?
Then comes actually getting the work done. More waiting for this and that. Now, almost 7 weeks to the day it happened, things are just about back to normal.
What’s the lesson in all this? Dunno … don’t buy a house at the end of a busy street? It wasn’t that busy when we bought it over 5 years ago. Anyway, I try not to focus on it (remember The Secret) and now that the inside repair work is done, that’s easier.
But I’m having a devil of a time concentrating on work. It started when the kids were on Spring Break a couple weeks ago. I had just finished a webinar with Ken McCarthy, part of the pre-System training he does with all faculty members. So I decided to take a week off and just hang out with them. Go to the mall, go for walks, talk. The next week the repairs started. Lots of banging, dust flying everywhere, people in and out of the house. No way to get any work done.
Now it’s 2 weeks later and the repairs are STILL going on and spring is in the air and I’m having a hard time concentrating. I am so grateful that if this had to happen, it happened when I was in the position to take off a month and hang out with my kids and tend to getting the house fixed. I can’t imagine trying to deal with this if I were working in an office somewhere outside of the home.
Anyway, I’m just rambling. Get back to work…
Categories: Life
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Sierra Understands “The Secret”
October 21, 2007A few days ago, a package came via UPS for my daughter Sierra. I get packages almost daily and didn’t notice her name on the box, so I opened the box and found a Nintendo DS-Lite. I didn’t know anything about it, so I called Mark to find out if he had helped her buy it. Nope.
Then I remembered…she had been asking me for a couple months if she had gotten anything in the mail. I never thought much about it, but now I wondered if this is what she had been expecting. But how?
When she got home from school, I showed it to her. She started jumping up and down, squealing with joy.
“It’s my Nintendo DS Lite! I knew it, I knew it!”
Knew what? Where did this come from, I wanted to know.
Turns out that while we were in California, Sierra had entered a contest at some fast food place and the prize was a Nintendo DS Lite. She decided that the Nintendo DS Lite was hers and would be coming in the mail.
I remember seeing a picture of a Nintendo DS Lite on the vision board in her room. I thought about how she had repeatedly asked had anything come for her. And the little hairs on the back of my neck stood up.
Was it luck? Perhaps. Isaiah and Mariah certainly seemed to think so. And since they entered that same contest at the same time, each of them started asking if anything had come in the mail for them. Yes, they admitted it, they were jealous.
All I know is this…Sierra knows and understands “The Secret”. Do you?
Categories: Life
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What Happened to the Summer?
October 3, 2007What happened to the summer? I looked up and it was over.
It was a busy time — we spent a few weeks in Los Angeles, with side trips to Las Vegas and the Grand Canyon. That’s when my dreams were dashed of living abroad with the triplets…or at least put on hold indefinitely. How shall I put it? They are not good travelers, too much “are we there yet?” and drama over nothing. And lack of appreciation.
Anyway, we had a good time, visiting friends and hanging out at the beach and showing them all the places we lived when they were babies. Saw some of the people I used to work with at Disney and Hughes. Ate at all our favorite restaurant. Fun!
Now the kids are back in school and I’m back to being productive again. Terry Dean and I finished our long awaited course on local internet marketing, “Next Generation Marketing Magic“. This was my first “physical” product — in a box, shipped via US Mail — and the production process was quite different than any of my previous digital products. Anyway, it’s done.
More soon…Happy Fall!
Categories: Life
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The 4 Hour Workweek - Read it!
June 14, 2007
Maybe you’ve heard about the book by Tim Ferriss, “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich”. It’s been getting a lot of press and lots of people are raving about it. For good reason.
It’s a great book! If you don’t have it, go to Amazon.com and buy it right now. I’ll wait…
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Ok, now that that’s out of the way, let me tell you why I recommend it so highly: it will expand your mind, even if it’s already pretty open. Even if you’re close minded, it open it just a peek.
It gives you an intoxicating glimpse into a life that most people can only dream of, and even better, tells you why and how this kind of life is available to those that dare to reach out and grab it.
It shoots holes into the idea of working all of your life so you can retire. Instead, life should be enjoyed while you’re young enough to do all those things. There’s no reason you can’t take a series of mini-retirements throughout your life…if you set things up so that you don’t have to be a wage slave and work 50-60 hours a week.
It’s a fascinating book, and when I have time, maybe I’ll write a more thorough review, but right now I have to hustle over to Tim’s site and submit my entry for his contest: The Endless Summer: How to Travel the World — and Improve It — for Free
To enter, you must describe in 350 words or less what you would do with 36 extra hours a week to better your life and make a contribution to society — it’s not all about using the wealth to get more “stuff”, but to enjoy your life and help make the world a better place.
As a result of reading Tim’s book, I’m planning to take my kids on the trip of a lifetime — to Europe for a year (or more). I never thought about the possibility of homeschooling so we could travel, and now I know that many families do it. And the kids thrive. I’m from a family of teachers, so I know they’re going to give me hell about taking them out of school, but that’s not gonna stop me.
Now, just gotta get my “muses” in order (read the book to find out what that means).
Categories: Life, Recommended Reading
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Tripletpreneur in Action
May 24, 2007Meet my newest employee — Sierra. In her quest to earn more money for those infernal Webkinz, she asked was there any work she could help me with.
Sierra is the most serious of the triplets — many people have remarked that she is an “old soul”. She certainly is the most like me.
I looked at her for a long moment, then said “Ok. Meet me at my desk in 5 minutes.”
I decided to try out her data entry skills, copying and pasting articles into the article tracking system, which I developed in hopes of tracking the massive amount of content being developed for our growing network of authority sites.
Guess what? She took to it like a champ! Worked 2 hours one day and 1-1/2 hours the next. Then we got caught up in the birthday party preparations and end-of-the-school year activities so it’s kind of fallen by the wayside.
But seeing how easily she achieved this task has given me a whole new appreciation for just how much my children are capable of. After all, as of May 20th, they are 10 years old!
Of course the other 2 are begging for a “job” now but I’m stalling until I know they can match Sierra’s level of concentration. She’s really, really good.
Categories: Entrepreneurship, Life
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I Love, Love, LOVE My Treadmill Desk!
May 14, 2007Someone emailed me a couple weeks ago, wondering how things are going with the treadmill desk. Am I still going strong? (YES) Do I use a pedometer? (SOMETIMES) How has my weight changed? (lost 25 pounds so far!) So I figured it’s time for a treadmill desk update.
Simply put, the treadmill desk has been life changing for me. I finally found an exercise program that fits seamlessly into my life. No stopping what I’m doing to run to the gym. No hoping it doesn’t rain or get too hot to walk outside. No childcare issues. No boredom.
It has been absolutely amazing and so unbelievably easy. All I do is climb on and start walking. Because my mind is occupied with work, the time just flies by and the miles add up. Usually I walk 5-6 miles per day, although on occasion I’ll do as many as 10 or more miles. Very seldom do I miss a day — it’s such a part of my life now that if I do skip a day, my body misses it. And you better believe the next day I will do 10 miles!
Last month I started to feel like my body was getting used to the routine, like the pace was too easy. I stepped up the pace a bit, but you can only go so fast and still be able to type, and the idea is to walk at a pace you can maintain for 4-5 hours. I had forgotten the treadmill had an incline feature, and one day accidentally hit the incline button and there was my answer! I’ve gradually increased the incline and now am at level 5 (the max is 15). I can definitely tell the difference — it gives my legs and butt more of a workout without having to increase the pace.
As for the weight loss, it has been slow and steady, 25 pounds so far. I don’t deprive myself of anything, but I am eating healthier than before. There’s something about exercising and drinking lots of water that makes you crave fruit and healthy food, not junk. Maybe it’s the endorphins, I don’t know, but knowing that I’m doing something so good for my body makes me not want to eat junk.
As a matter of fact, a few weeks ago I made a major effort to eliminate sugar, which I’ve found is darn near impossible if you eat any commercially prepared foods. Sugar is in everything! The only way to totally eliminate it is to cook everything from scratch. I’m not quite willing to do that at this point, but I have drastically cut back on it, limiting myself to a cup of frozen yogurt every night after the kids are in bed. Knowing that I have that to look forward to, I can pass on it during the day.
I learned a long time ago not to deprive myself of my favorite foods. That’s why so many diets fail and people put back on the weight they’ve lost and then some…because dieting that way is like holding your breath — you can only do for so long. You have to be able to eat your favorite foods and the exercise has to fit into your life. This works for me — I can see myself eating this way and walking while working for the rest of my life. Good thing the treadmill comes with a lifetime warranty. (It’s the Smooth Fitness 5.25)
BTW, the treadmill desk movement is spreading — Mike Young sat next to me on a plane trip to Orlando and now he has his own treadmill desk — read about it on his blog. And everywhere I go I tell people about it, especially now since people are starting to notice that there’s less of me!
So there you have it, straight from the Triplet Mompreneur’s mouth — my treadmill desk was the best investment I’ve made in myself in a long, long time. If you can’t find the time to exercise and have the spreading derriere and waistline to prove it, think about getting your own treadmill desk. You will love it!
Categories: Productivity Tools, Life
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Tripletpreneurs - Great Coin Caper
May 9, 2007Ok, so the ebay sale whetted my little entrepreneurs’ appetite for making money, and they wanted to know how they could earn more so they can buy more Webkinz. That $5 a week allowance is not cutting it anymore.
My eyes fell upon the big Arrowhead jar that we’ve been lugging around for years because of all the coins inside. We had long since taped over the mouth of the jar because the kids kept dropping little toys inside. In my ongoing quest to rid the house of clutter, I saw this as a golden opportunity.
So this was the deal I presented to them: whatever pennies you wrap are yours. All silver coins would be split among the three of them. This was to prevent a mad dash and bloodshed over the quarters, dimes and nickels in the jar.
The great thing about this job is it didn’t require any help from me other than a trip to Office Depot to get the coin wrappers. I was so happy to not to have to do anything else that I didn’t even deduct the cost of the wrappers.

Guess what? They wrapped that entire half jug of coins in about a day! It was amazing how diligently they worked, counting up how much money they had earned so far. First they had to do the pennies, which resulted in:
- Isaiah - $19.00 in pennies
- Mariah - $17.50 in pennies
- Sierra - $13.00 in pennies
Then came the big event — rolling the silver money! What joy that was after slogging through all of those pennies. That’s why I made them wait til the pennies were done — the silver became the dessert. Total silver: $120.00 or $40 each
I acted as the bank, of course, accepting the rolled coins in exchange for cold hard cash. Their eyes danced with glee as I counted out the greenbacks.
After making $53-$59 each in a single day, they have told me in no uncertain terms that they will never ask to do another ebay sale. Good news for me and for our local women’s shelter, which is where all gently used clothes will go from now on…
p.s. They participated in National Lemonade Day last weekend and made $60 with their lemonade stand. They balked a little at re-paying their investor (me) the $20 for supplies…gotta work on the concept of “Cost of Goods Sold”!
Categories: Entrepreneurship, Life
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The System Seminar Photos
May 4, 2007Just uploaded the photos from my trip to Chicago last weekend. Was it only a week ago? I can’t believe how quickly time flies at seminars…everything is so intense and compressed and then, whoosh! It’s over. I’ll bet on Monday there were a lot of people like, “Where do I start?”
Thankfully I mapped out my strategy on Sunday night while talking to Ann Covenry — visit her at http://www.annconvery.com and she’ll help you get unstuck and learn to speak your business in 30 seconds or less. I wasn’t so much stuck as trying to figure out how to marry the 2 areas that I’m interested in: local internet marketing and lead generation. I’ve put a lot of time and energy into creating GeoLocal.com and don’t want to throw all of that away. But it’s become painfully obvious that “local business” is too big of a target market, which is why I’ve floundered in my quest to get my arms around it.
But somewhere along the way, I stumbled into lead generation, quite by accident in fact. Found that I had a knack for it, and within the last year or so, it has developed into my family’s main source of income. Go figure.
With my background in “everything local” it was only a matter of time until I turned my lead generation skills to the local market. Competing in a local market is so much easier than at a national level — clicks are cheaper and the SEO part is a piece of cake because so few people are doing it.
Anyway, more about that when the new course comes out — Terry Dean and I collaborated on a 6-CD audio set and it rocks (or so I’ve been told by beta testers/reviewers). One of these days (soon) we’ll finish up the graphics and all the stuff that goes into selling something. It takes longer to create all the “stuff” than to create the product. No wonder so many good products languish on shelves and in basements! Hey did I ever mention that Advanced Testimonial Strategies is going to launch any day?
In the meantime, enjoy the photos from The System — I know Dave Bullock is going to make me remove some of the palm reading pics, so hurry up and take a look.
Categories: Entrepreneurship, Internet Marketing, Life
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Are You Tuned in to “The Secret”?
May 3, 2007The day after I got back from Chicago, I popped in the DVD “The Secret” and watched it while walking on my treadmill. My body actually missed the exercise, and I ended up doing 8 miles on Tuesday and 11.4 miles Wednesday. I love, love, LOVE my treadmill desk!!! (Will post more details about that later).
Anyway, I was so charged up when I got back from Chicago that rather than jump right in and start doing stuff, I wanted to stop and take a look at the big picture … what my business is, what belongs and what doesn’t, and how all the parts fit together.
So I decided that “The Secret” would be the perfect launch pad for that sort of thinking, and boy was it ever. Every time I watch it, I learn something new. If you haven’t watched it, I highly recommend to you head over to http://thesecret.tv Buy the DVD so you can watch it multiple times.
After it was over, I realized something — The Secret has been at work in my life for a very long time. My experiences in Chicago prove it.
- I’ve been wanting a better way to identify the keywords I should be targeting on one of my biggest sites. Guess who I attracted into my life? A guy who — get this — had visited my house with a real estate agent in California in late 2002. We looked at each other, did the “you look familiar” dance, and he told me where we had met. Talked a bit about business and he told me about this amazing free tool that does exactly what I’ve been wanting to do. It shows you in real-time what keywords people are using to find your site. Did I mention it’s free? Go to http://www.hittail.com — it’s very cool.
- At the end of the event, I was invited to the faculty mixer where I met Ann Convery, a wonderful lady who helps business owners “speak their business in 30 seconds or less”. This is something I have struggled with, but after talking with her at length that night and on the phone since I got back, I’m getting closer to being able to say what I do quickly and concisely. She loved the fact that I have triplets and encouraged me to use it as my part of my “hook”. Say hello to The Triplet MomPreneur!
Those are just a couple of examples of how I believe “The Secret” is at work in my life. Maybe you don’t believe in all that stuff and it sounds a little hokey to you, but it has worked in my life. Give it a try, what do you have to lose?
BTW, I just saw John Reese’s “Rebooting Your Brain” video and it fits in well with “The Secret” (except for the part where he tells you to write down your fears). Take a look
http://www.marketingsecrets.com/reboot.html
Ok, enough DVD watching and Brain rebooting for me, it’s time to get back to work!
Categories: Entrepreneurship, Internet Marketing, Life
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